Become the Go-To Voice People Trust — Without Faking Expertise
Authority compounds. This playbook accelerates it by teaching how authority is signaled, what content builds credibility, and how to position experience intentionally.
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"I know my stuff, but people don't see me as the authority."
Authority isn't about being loud or viral. It's about being clear, consistent, and credible. Authority is not claimed. It's demonstrated repeatedly.
Differentiate you from everyone else. Best for opinion posts, industry commentary, and thought leadership.
Prove credibility without bragging. Best for storytelling, reflection, and teaching moments.
Make complex things simple — a core authority signal. Best for tutorials, explainers, and breakdowns.
Show how you think and work. Best for behind-the-scenes, workflows, and standards.
Remove doubt and reinforce credibility. Use after authority and education posts.
"Most people get this wrong about [topic]."
"Unpopular opinion: [belief]."
"I disagree with the advice to [common take]."
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Become the Go-To Voice People Trust — Without Faking Expertise
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